I'm Ashita. I art-direct editorial programmes for global brands, and design the interfaces they're read in.
Since 2019 I've been working at The Economist as a senior designer, art directing enterprise programmes across Asia-Pacific. They tend to be big, long-running things — scrollytelling hubs, multi-year research programmes — and I get to see them all the way through, from the visual system to the live experience, the printed report and the social campaign.
I usually find myself working on the moodboard and the wireframes side by side, because how something looks and how it reads never really feel like separate questions to me.
Since I was drawn towards good design early on in my life I was pretty sure of pursuing it as my career. Hence, I studied Fashion and Lifestyle Accessories Design at the National Institute of Fashion Technology, which gave me a solid foundation in the fundamentals of design. I started off as a product and graphic designer in a product-based start-up, where I created design solutions for print media as well as their web platforms — my first taste of the thrill of bringing ideas to life.
I'm also passionate about motion design, and over the years I've developed a real affinity for working closely with editors, developers and data teams.
Before all of it, I was obsessed with arts, craft and colours. I often went around the house asking my parents to hunt for scrappy craft items like old wedding cards to make cool crafts out of them! Watching MAD on P.O.G.O, doodling at the back of every notebook and winning numerous art competitions in school motivated me to explore my artistic endeavours even further.
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